WHAT IS IT?
Every good brand seeks real connection. With its customers. With its employees.
The problem is, even when you think you're doing it well – you get blindsided by stats like this...
HERE'S THE ISSUE
We see two primary reasons for this:
1. Personas fail us – demographic data lacks the insights that Psychographic data can provide.
2. Brands always want to talk about themselves – and struggle to create messaging and tell stories designed around the consumer.
of consumers don’t think brands understand them as a person.
EMPATHY AS THE SOLUTION
Knowing something about someone is not the same as actually knowing them. In the same way that observing someone's behaviors gives you little insight into why they do those behaviors.
Once you understand what it is that your customers really want, you'll think radically different about your product, value proposition, messaging, content – all of it.
STORYTELLING AS THE VEHICLE
Without pain, there's no plot. Without a clear problem to solve, there's no clear solution. Storytelling helps take a list of features and benefits and creates that "aha." The very aha you need to make sure they understand what it is that you do, and more importantly, how it gets them the very thing it is that they actually want.
WHAT YOU'LL GET BY THE END OF THIS ENGAGEMENT
Psychographic data to update your personas
A Storytelling Framework
Customer Empathy Narratives
We've designed our workshops to stand alone – or easily flow from one to another to make some serious traction.
After the Empathy Workshop, the way you think about positioning and messaging will inevitably shift. Our Messaging Workshop is a great next step to help you update all the core elements of your messaging, including your value proposition, elevator pitch, and messaging pillars. Learn more
With new insights and new stories to tell, we can help you identify the most critical pieces of content you should make. This comprehensive plan will help you prioritize your biggest wins and help you identify ways to get the most bang out of your budget. Learn more
Big Idea Workshop
Knowing what people actually care about and what they really need are the breeding ground for creativity and innovation. We can help you turn even deeper insights into new creative campaigns or product innovations that fundamentally solve real people's problems. Learn more