WHAT IS IT?
Every good brand seeks real connection. With its customers. With its employees.
The problem is, even when you think you're doing it well – you get blindsided by stats like this...
WHAT IS MESSAGING?
Messaging is the foundation of every single communication in your business.
It answers why you're different. Why people should trust you. Messaging makes sure you know how to quickly and clearly state who you are, what you do – ad more importantly – why someone should care, in 30 seconds.
SYMPTOMS OF BROKEN MESSAGING
1. Communicating features when you should be highlighting benefits
2. Inconsistent elevator pitches across your team
3. An unclear – or uninspiring – value proposition
4. Ads that have too many words or ideas forced into them
5. Lacking insights regarding which messages shift the needle at which part of the funnel
6. Your media plan isn't connected to your messaging strategy
7. No clear differentiator between you and your competition
WHAT THE DATA SAYS
It takes at least 5 messaging attempts for brands to inspire a customer to purchase
US Consumers are inundated with up to 10,000 ads per day
Consistent, clear, and compelling messaging is a necessity across the entire funnel
START WITH STORY
Before we map out all the things you could and should say – we start with story. We've found that, not only does storytelling help identify unique messages that are intimately related to your brand, people tend to care a lot more about "the what" when they've first understood "the why."
CREATE A HIERARCHY FOR TESTING
It's common to find two extreme approaches to messaging: people either treat it as untouchable or as one of many things to check off of their list. While we believe in the sanctity of messaging, we believe that messaging becomes most powerful through iterative process of testing and learning.
WHAT YOU'LL GET BY THE END OF THIS ENGAGEMENT
Key Messaging Testing Kit
Brand Manifesto and Key Messages
Jobs to Be Done Roadmap
Each of our workshops have been designed to stand alone or flow seamlessly from one to another to make a major impact.
Brand Personality Workshop
What you say is one thing. But how you say it is a whole different beast. Think of all the times defining Tone of Voice has failed you. It's easy to point fingers at copywriters, but maybe this time, it's worth pointing a finger back at yourself. Does your brand have a clear, obvious personality? This workshop is especially fun. Learn more
Once you've identified all the things you could and should say, now you've got to get to sayin' it. Together, we'll sprint to make a content plan with recommended content topics, formats, KPIs, and estimated costs so you can prioritize the biggest bang for your buck. Learn more