Every good brand seeks real connection. With its customers. With its employees.
The problem is, even when you think you're doing it well – you get blindsided by stats like this...
WHAT'S A BIG IDEA ANYWAY?
A big idea is a campaign or innovation platform with massive scale potential. It's one of those "the sky is the limit" kind of ideas that inspires things like social conversations, user generated content, and culture change. If your campaigns, for example are lackluster, it's probably because they're communicating features or benefits without a big idea.
Big ideas are always rooted in data and insights. The problem is, while most marketers know data should be fueling their big ideas, most don't invest in it like they should.
Consider this disconnect:
of marketers agree that data-driven marketing is critical to their success
of marketing budgets are dedicated to data-driven strategies
DATA DOES NOT EQUAL INSIGHTS
Data = facts. And insights = meaning or interpretation. Our superpower is in unearthing deep, emotional tensions found in the data to inspire new, radical thinking.
BIG IDEAS CAN BE TESTED BEFORE YOU SPEND MILLIONS ON THEM
The goal here isn't to blow out an epic campaign or new product innovation – yet. It's to generate ideas, identify the top two with the most potential, and give you sample activations and a testing plan to get critical input from customers before you go all in. The test and learn phase can be run by you, another agency, or by Jumpsuit at an incremental cost. After this test, you should have the confidence you need on how to adjust and then scale your winning idea.
WHAT YOU'LL GET BY THE END OF THIS ENGAGEMENT
Key Insights Report and a Creative Brief outlining the key opportunity
Tons of ideas narrowed down to the 2 Biggest Ideas (along with sample activations for testing)
Each of our workshops have been designed to stand alone or seamless flow from one to another to make a major impact.
Once you've landed on your Big Idea, it's time to blow it out. We'll help you identify the most critical channels and touch points based upon who your audience is, where they're already hanging out, and the best ways to break through the noise. We pull in channel experts to make sure your campaign isn't a copy and paste across channels, but is truly set up for the most success. Learn more
Once you have your campaign plan, you need to get cranking on assets. We'll help you identify what your most critical assets needed are, what format they're most powerful in, and what their main CTA and KPI should be. We'll even help you understand cost implications if you were to move forward with Jumpsuit as your creative production partner. Learn more
Okay, not technically a workshop – but by far – one of our most valuable services for customers. We're experts in finding content efficiencies and creating content at scale. In other words, if you need lots of content fast and affordably, we've yet to find anyone who can match us in quality and speed. Learn more