WHAT IS IT?
Every good brand seeks real connection. With its customers. With its employees.
The problem is, even when you think you're doing it well – you get blindsided by stats like this...
CONTENT. YOU KNOW YOU NEED IT. BUT HOW DO YOU KNOW IT'S WORTH THE EFFORT?
With so much information to get out into the world, it can be hard to know how to prioritize what types of content will give you the most bang for your buck.
Well, sit back and enjoy the show because we've designed a workshop to help you answer all of your work-life's major questions: what content should I be making and how much is this all gonna cost me? And lucky you – we're masters of content at scale. Fast, efficient, scalable content that has blown companies like Procter & Gamble and Twitter's minds. (They told us.)
of brands don't know how to implement a content strategy
of them know they should
TIRE KICKING AS THE SOLUTION
There's a way through the chaos, and we call it tire kicking. If you think of content as tires, we're going to help you kick four major tires (and a spare).
Tire 1: Search – where are your biggest opportunities for content in search?
Tire 2: Website UX – what low hanging fruit content opportunities exist more effectively move someone from awareness to conversion?
Tire 3: Key Messaging – what are the main messages you need to bring home and what are the best ways to cultivate "ahas"?
Tire 4: Trends and Insights – What thought leadership opportunities exist right now that can turn attention to you?
Spare: Earned Media – Even better, what free content opportunities exist for you?
Together, we'll identify content in each of these areas so you can strategically rev up your brand.
WHAT YOU'LL GET BY THE END OF THIS ENGAGEMENT
Social Listening Audit
Key Messaging Audit
Jobs-to-be-Done Roadmap with priority content list
We've designed our workshops to stand alone or flow seamlessly from one another to make some major impacts.
Doing this workshop before the content workshop will get us further, faster. While it's not a mandatory and we can use any pre-existing messaging work, it can be a good time to pair these workshops to make sure the content you make is reflecting what's most current regarding your value proposition, your customer pain points and benefits, and key messages your content can help reinforce. Learn more
Okay, not technically a workshop – but one of Jumpsuit's claim to fame is making lots of content fast and affordably. The Content Workshop will help you prioritize everything that you need – and then it'll be up to you, another agency, or us to get it all made. Whether it's videos, infographics, e-books, social ads or really, whatever, we've got the chops to make it happen. Learn more