WHAT IS IT?
Every good brand seeks real connection. With its customers. With its employees.
The problem is, even when you think you're doing it well – you get blindsided by stats like this...
BRAND FEEL OWNABLE?
Or another way of saying it – is it original and authentic? Or does it come across as a mish-mash of styles, tones and graphics? Is it unclear what your story is or what you stand for?
If your brand lacks an ownable style, story, or personality, you're not doomed – you just need a Brand Workshop.
consumers say authenticity is a key factor when deciding what brands to follow
HUMANITY AS THE SOLUTION
Think of all the grubby little fingers that touch your brand. You've got copywriters, designers, brand managers – the CEO – all of whom inevitably bring their own biases and fingerprints. Overtime, your brand starts to feel... a little like everything, yet, nothing at all.
We won't waste your time trying to convince you that an recognizable, meaningful, ownable brand is everything. Instead, we'd rather get you excited about our ability to help yours get there.
We'll leverage the power of story, brand archetypes, and brand activations to bring your brand to life.
WHAT YOU'LL GET BY THE END OF THIS ENGAGEMENT
Updated Brand Guidelines including Brand Personality and VisID
We've designed our workshops to stand alone or flow seamlessly from one to another to make a huge impact.
If the brand workshop is all about you, you, you – then the Empathy Workshop is your chance to make it all about them, them, them. Intimately understanding your audience and learning how to tell their story will set you apart from every one of your competitors – just as much as a brand refresh will. Learn more
Brand building is not an external exercise only. True brand building considers how it shows up at every single touchpoint. Your internal culture is an essential part of who you are as a brand. After all, the people who work for you are your first and foremost brand advocates. So, let's make sure they're bought into a larger story, have a clear mission and strategy, and feel empowered in the unique role they play. Learn more