Why you need to rethink the way you think about freelancers

by Allison Cohn





Pull up your chair, kids. Time for a quick story.


Once upon a time, there were freelancers. But companies looked down on them from their high towers. “Why hire freelancers?” they scoffed. “These bottom of the barrel losers can’t even get a full time job. Why should we want to work with them?”


(And then there were the ones that used and abused them, but that’s another story.)


Anyway, back in the days when people commuted to offices, worked 9 to 5 and had to worry about labeling their Tupperware containers in the break room fridge, freelancers were considered less than. These poor, freewheelin’ freaks couldn’t even raise themselves to the status of full-time employee. Tsk tsk.


The end?


Just the beginning, actually.


Then came the great Remote Work tsunami of 2020, flooding the workplace, drowning our expectations and washing out the rules and standards regarding employment structure. So we adapted. It’s our super power, as humans. Turns out, those of us fortunate enough to be able to get the job done from home did — and will likely continue to do so.


This epiphany slowly settled into the business brainspace, infiltrating at all levels.


The realization that remote work could actually be productive was revolutionary. This also opened up the opportunity for companies to acquire more well rounded talent without the limits of having to hire locally. People can work from anywhere, for anyone. *brain explode emoji*


(Actually, it’s what the freelancers have been pushing for this entire time. And frankly, it’s bizarre that it took a global pandemic for us to embrace this concept.)


Freelancers are finally in the respectable position to be hired on by doting companies across the country.


So now that the rest of the world has caught up to the freelancers’ innovative notion of working remotely — not to mention, working for one’s self — we can embrace and acknowledge that hiring freelancers has oh-so many benefits.


Freelancers are often experts in their field. They are the innovators. They are a proud bunch who take ownership over their work and themselves. Freelancers didn’t choose this lifestyle because they’re desperate — they simply appreciate the flexibility, the ability to set their own schedule (and rates!) and the ability to accept (or decline!) work at their leisure. (TL;DR: They’re smart.)


But our story doesn’t end here, folks. Cue: The Great Resignation. In case you’ve somehow missed it, employees are quitting their jobs in droves. People are over it. They crave the flexibility, the autonomy and the empowerment that the freelancers have been subtly preaching about forever. Full time employment is out.


Freelancing is in.


And that’s ideal for your business. Hear us out.


Because hiring freelancers, of which there are many, diversifies your employees. By having a team of freelancers scattered throughout a multitude of geographical locales, you’re ensuring your brand has a wide variety of unique perspectives. Freelancers also tend to work on so many different projects that they bring a big, beautiful overstuffed assortment of experience to the table.


Then there are the obvious benefits of hiring freelancers, such as how your talent pool just grew exponentially. Or like, how you can hire a freelancer in just a matter of days, versus a full time employee who needs onboarding, training, and so on.


Plus, freelancers are quick learners with dynamic skill sets. They don’t require hand holding. Did we mention they’re generally excellent communicators, too? They have to be; they are their own bosses. They are their own businesses. Imagine what it’d feel like to work with people who take your business as seriously as you do.


Hiring freelancers also saves you time and money. And it doesn’t impede your momentum. Looking to meet a tight deadline? Freelancers are fluent in deadlines and tight turnaround time.


In short: they get shit done. And they won’t even expect you to pay for their health insurance.


Worried your quick-hire freelancer won’t work out? The good news is, you’ve entered into a short term commitment. Think of it as speed dating. You aren’t married to freelancers. You are barely even monogamous. Just enjoy that new relationship energy, until you don’t anymore. Your freelancer won’t be offended. They know the drill. Though, keep in mind – they’re dating you right back.


And if and when you find “the one,” that special freelancer unicorn, hold on to them. Because, right now, there is a vast sea teeming with potential clients out there for them to choose from.


Freelancers: They’re the future, man.


We’ve built our entire business model betting on it. At Jumpsuit, we collect the most expert freelancers. How, you ask? It’s sort of a hobby of ours. Not to brag, but some of our most colorful freelancers actually starred on reality tv shows and moonlight as stilt walkers. They also happen to be social media marketing geniuses and witty wordsmiths. Who’d have thought? We did.


But we’re not a freelance broker, like Fiverr or Upwork. For the price of a single Director level hire, you get access to our entire team. We have a standard (and it’s high). We have a culture (it’s rich). And we’re here to change your mind about freelancers.


Want to get in touch to see how our freelancers can make magic for you? Get in touch here: https://www.jumpsuitagency.com/contact


About The Author


Allison Cohn loves gold spray paint and nonsense. She also has a very difficult time sitting still and keeping quiet. She can often be found dancing like a fool when she isn’t hiding out in her mountain lair or gallivanting around the globe.


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