Updated: Sep 8, 2021
Jumpsuit News Alert!
Procter & Gamble’s Always, a trusted period care brand whose purpose is to build girls’ confidence, and Thrive Global, a leading behavior change technology company founded by Arianna Huffington, recently announced the launch of the Always You app, a period tracker and wellness app that helps #EndPeriodPoverty as you use it.
We are proud to say Jumpsuit had the privilege of collaborating on this game-changing app from inception to best-in-class UX and UI design.
Bringing to life Always’ purpose, Always You is a free mobile app that helps users track their cycles in less than 30 seconds and #EndPeriodPoverty at the same time. For every interaction users make on the app - from registration to tracking cycle events - they spark donations of period products to partners, including Feeding America.
In addition to its utility in helping users manage their health and its “to do good” spirit, Always You employs behavior-changing Thrive Microsteps. These small, science-backed actions are designed to help users take immediate action in building lifelong habits to reduce stress and boost physical and emotional well-being.
“Our consumers have been using our online period tracker in our Always website for years, and we are now making it more accessible with our new Always You Mobile App,” Laura Magon, Senior Director of Procter & Gamble for Global Fem Care Innovations, said in a press release. “Like everything we do at Always, we saw an opportunity to continue our social impact by turning this into another way for consumers to contribute to help #EndPeriodPoverty…
We are thrilled to partner with Thrive Global as we developed more than just a period tracker. Together, we created a wellness platform that provides exclusive Thrive Microsteps to help our consumers improve their overall well-being.”
“At Thrive, we’re passionate about creating technology that has an impact on people’s lives, and Always You is a perfect example,” said Arianna Huffington, Founder and CEO of Thrive Global. “We’re not just giving people a period tracker. We’re supporting them and celebrating them with our whole human approach to well-being, and providing too-small-to-fail Microsteps they can take immediately to improve their wellness and build confidence. And we’re especially excited to be doing it to help #EndPeriodPoverty, because giving is one of the most effective and proven ways to boost our well-being, transforming the giver as much as the recipient.”
We were thrilled when P&G came to us with a vision to make a meaningful impact on consumers’ wellness, support Always, and stand behind the causes users care about.
“When P&G came to us with their vision, our team got to work untangling the opportunity to figure out how to get there in the most effective and creative way,” said Jumpsuit founder and CEO Nicole Ayres. “So, we got to work on the brand, the story, and the experience that could inspire users to open their apps daily. The process of arriving at Always You and the final product was nothing short of magical. The chemistry and partnerships that developed were dream-team status. I couldn’t be more proud of Jumpsuit and our P&G and Thrive Global partners. It was an honor to work together.”
Key Jumpsuit Contributors on the Always You Project include:
Producer: Sarah Jaekle
Creative Director: Nicole Ayres
UX/UI Director: Fletcher Groeneman
Strategy Director: Chris White
Designer: Katie Hughes