News flash — We want to know brands care. And it’s not enough for a brand to just say it. They need to prove it. If brands aren’t using their powers for good, we’re more inclined than ever to spend our dollars elsewhere. If your brand doesn’t stand for something, how can we relate to it? These days, it’s more important than ever for your brand to have context, personality, and depth. Take a stance. Do something edgy. Or fade away into obscurity. You have options. To inspire y