A Household Name

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Some agencies only take sexy work. Us? If it means helping our clients succeed, we'll scrub toilets. Literally.

 

CHALLENGE

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Imagine a brand that was once an Emmy award-winning TV show, pivoting to become a product line, and pivoting, once again, with the aspiration of becoming the #1 expert in cleaning. Now, imagine the impact of all those pivots on SEO.

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But, in order to be perceived as an expert in... well, anything... it's pretty dang important that you show up high in search.

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So, that was our challenge. Take this brand and make it the #1 expert in cleaning. The strategy? Start with search.

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SOLUTION

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A strong SEO strategy goes a long way. After identifying search opportunities across an entire CPG category, we created a content calendar around search volume and relevancy. Once we had our plan, we sprinted to create 21 articles, 13 videos, and 72 images in only a few weeks – all optimized for search and for people. We supported this content with Google Ads and Pinterest pins. After 6 months, we optimized any underperforming content by tweaking titles, adding videos, adjusting keywords, formatting, content, all of it. 

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Because that's the thing about SEO. It's not a one and done thing.

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RESULTS

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Almost immediately, we saw an increase in organic traffic as several pieces of content started ranking on Google page one. Position one. We had a big win with YouTube video content generating 15k organic views in only 5 days after posting. And, perhaps our favorite anecdote was when our client became "a household name" at Pinterest for the lowest CPCs Pinterest has ever seen.

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how'd we make so much content so fast?

 

Check out Jumpsuit's approach to Content at Scale.

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